Branding Campaign

Advertising campaign for an Apparel label based in Surry Hills, Sydney.

Role: Project Co-ordination, Videography, Post-Production

This project was a part of Label launch campaign for a growing clothing outlet in Sydney.

About the Brand :

​Influenced by the easy going lifestyle and natural beauty of Australia’s east coast, our pieces are a celebration of signature prints and quality, soft flowing fabrics. Their individuality is born from the devotion to cater to an array of unique styles and personalities, encouraging the the brand to embrace their natural beauty and bohemian spirit.

To communicate this visual concept of fashion endorsement, Tilak in collaboration with Design Identity, an Agency based in Alexandria, co-operated with the Brand to envisage the aesthetics into a location based campaign shoot.

From the concept development, mood-boarding, to the scale of managing the logistics, Tilak participated seamlessly to turn the client’s imagination to a cinematic realness.

​Introducing the talented behind the scenes of the accomplished crew of Design Identity and the talented influencers:

BTS_ Campaign004
Location: 98 Junction Rd, Wahroonga, NSW.

S I M I L A R P R O J E C T S